Privacy Policy

At Zenana, we are committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your personal information. This Privacy Policy explains our data practices in detail and outlines your rights under applicable privacy laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and privacy laws in Virginia, Colorado, Connecticut, and Utah.

What Information Zenana Collects When You Visit Our Women’s Clothing Site

Zenana collects information in three ways:

Information you provide directly: When you submit a contact form or subscribe to communications from Zenana, we collect your name and email address. This information is provided voluntarily and is used to respond to your inquiries and send you updates about our women’s clothing collections.

Information collected automatically: When you visit Zenana, we automatically collect certain information through cookies and similar tracking technologies. This includes your device type, browser type, operating system, IP address, approximate geographic location, pages you visit on our site, time spent on each page, and the website that referred you to us. This data helps us understand how visitors interact with our clothing collections and improve your browsing experience.

Information from third parties: Zenana receives affiliate tracking data from Amazon Associates when you click our product links and make qualifying purchases. We also receive aggregated analytics data from Google Analytics to help us understand site traffic patterns and user behavior across our women’s clothing catalog.

How Zenana Uses Your Information

We use the information we collect to:

• Operate, maintain, and improve the Zenana website and your browsing experience
• Respond to your questions, comments, and support requests submitted through our contact form
• Send you communications about new arrivals, style guides, and women’s clothing updates when you have opted in to receive them
• Analyze site traffic, user behavior, and performance metrics to optimize our content and product showcases
• Comply with legal obligations and enforce our Terms of Use
• Maintain the security of our site and prevent fraud or unauthorized access
• Track affiliate referrals through the Amazon Associates Program

Cookies and Tracking Technologies Zenana Uses

Zenana uses cookies and similar tracking technologies to enhance your experience on our site. Here’s what we use:

Essential cookies: These cookies are required for basic site functionality, including page navigation and access to secure areas of the website. Without these cookies, certain features of Zenana would not function properly.

Analytics cookies: We use Google Analytics to track how visitors interact with our women’s clothing site. Google Analytics collects information such as which pages you visit, how long you spend on each page, where you came from, and what device you’re using. All data collected is aggregated and anonymized, meaning we cannot identify individual users. This helps us understand what content resonates with our audience and how we can improve the Zenana experience.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases to our affiliate links. When you click a product link on Zenana and complete a purchase on Amazon.com, Amazon’s cookies help track that referral so we can earn a commission. This tracking does not collect personally identifiable information from Zenana.

You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or delete cookies that have already been set. Please note that disabling cookies may affect your ability to use certain features of the Zenana site.

How Zenana Shares Your Information

Zenana may share your information in the following circumstances:

Service providers: We work with third-party service providers who help us operate the Zenana site, including website hosting providers and analytics services like Google Analytics. These providers only have access to the information necessary to perform their functions and are contractually obligated to protect your data.

Amazon Associates Program: As a participant in the Amazon Associates Program, we share referral information with Amazon.com when you click our product links. Amazon uses this information to attribute qualifying purchases and process affiliate commissions. Amazon’s use of this data is governed by their own privacy policy.

Legal requirements: We may disclose your information to law enforcement, government authorities, or other third parties when required by law, court order, subpoena, or other legal process. We may also disclose information when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

Business transfers: In the event of a merger, acquisition, reorganization, sale of assets, or similar business transaction, your information may be transferred to the acquiring entity or successor organization.

Zenana does not sell personal information to third parties for their own marketing purposes.

Data Security at Zenana

Zenana implements reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL encryption for data transmission between your browser and our servers, secure hosting infrastructure, regular security assessments, and restricted access to personal information among our team and service providers.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. You acknowledge and accept that you provide your personal information at your own risk.

Your Privacy Rights Under GDPR, CCPA, and State Privacy Laws

Zenana respects your rights under applicable privacy laws. Depending on your location, you may have the following rights:

Rights for all users:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Request that we restrict how we process your information

Additional rights for residents of the European Union and European Economic Area (GDPR):

• Right to access: You can request a copy of the personal information Zenana holds about you
• Right to rectification: You can ask us to correct inaccurate or incomplete personal information
• Right to erasure: You can request that we delete your personal information in certain circumstances
• Right to restrict processing: You can ask us to limit how we use your personal information
• Right to data portability: You can request a copy of your personal information in a structured, commonly used, machine-readable format and have it transferred to another organization
• Right to object: You can object to our processing of your personal information in certain circumstances
• Right to withdraw consent: Where we rely on your consent to process your information, you can withdraw that consent at any time
• Right to lodge a complaint: You have the right to lodge a complaint with your local data protection supervisory authority if you believe we have violated your privacy rights

Additional rights for California residents (CCPA and CPRA):

• Right to know: You have the right to know what personal information Zenana collects, uses, discloses, and sells about you
• Right to know categories and sources: You can request information about the categories of personal information we collect, the sources from which it’s collected, the business purposes for collection, and the categories of third parties with whom we share it
• Right to opt-out of sale or sharing: You have the right to opt out of the sale or sharing of your personal information. Zenana does not sell personal information to third parties.
• Right to deletion: You can request that Zenana delete personal information we have collected from you, subject to certain exceptions
• Right to correction: You can request that we correct inaccurate personal information we maintain about you
• Right to limit use of sensitive personal information: If we collect and use sensitive personal information, you have the right to limit our use of it to purposes necessary to provide our services
• Right to non-discrimination: You have the right to exercise your privacy rights without receiving discriminatory treatment from Zenana, including denial of goods or services, different pricing, or different levels of service quality

Additional rights for residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA):

• Right to access your personal information
• Right to correct inaccurate personal information
• Right to delete personal information we hold about you
• Right to data portability (obtain a copy of your personal information in a portable format)
• Right to opt out of targeted advertising, sale of personal information, and certain profiling activities

These rights are subject to state-specific provisions and exceptions as outlined in each state’s privacy law.

How to exercise your privacy rights: To exercise any of these rights, please submit a request by emailing us at the address listed in the Contact section below, or use the contact form on this site. We will respond to your request within 30 to 45 days, depending on the complexity of your request and applicable law. We may need to verify your identity before processing certain requests to protect your personal information from unauthorized access. Verification may require you to provide additional information such as your email address or details about your previous interactions with Zenana.

Children’s Privacy and COPPA Compliance

Zenana is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age. Our women’s clothing site and content are intended for adult audiences. If you are a parent or guardian and believe your child under 13 has provided us with personal information, please contact us immediately at the address below. We will promptly investigate and delete any such information in compliance with the Children’s Online Privacy Protection Act (COPPA) and applicable laws.

Third-Party Links on the Zenana Site

The Zenana website contains links to Amazon.com and other third-party websites. These links are provided for your convenience to view and purchase the women’s clothing products we feature. Zenana is not responsible for the privacy practices, data collection methods, or content of any third-party site. We strongly encourage you to review the privacy policies of any third-party website you visit. This Privacy Policy applies only to information collected by Zenana through this website.

International Data Transfers

Zenana operates in the United States. If you access our site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection laws of the United States may differ from those of your country or region. By using the Zenana site, you consent to the transfer of your information to the United States. We take steps to ensure that adequate protections are in place for such transfers in compliance with applicable law, including the use of standard contractual clauses or other approved transfer mechanisms where required.

How Long Zenana Retains Your Data

Zenana retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions and email subscription data are typically retained for up to 12 months, after which they may be archived or deleted unless we have a legitimate business reason or legal obligation to retain them longer. Analytics data collected through Google Analytics is subject to Google’s data retention policies, which you can review on Google’s website. If you request deletion of your personal information, we will delete or anonymize it within a reasonable timeframe, subject to legal and operational requirements.

Email Communications from Zenana

If you subscribe to receive communications from Zenana, you will receive periodic emails about new women’s clothing arrivals, style guides, seasonal collections, and updates about our brand. These emails are sent only to subscribers who have opted in to receive them. You may unsubscribe from Zenana communications at any time by clicking the unsubscribe link at the bottom of any email we send, or by contacting us directly at the email address listed below. Please note that even if you opt out of marketing emails, we may still send you transactional or administrative emails related to your inquiries or account (if applicable).

Do Not Track Signals

Some web browsers transmit “Do Not Track” (DNT) signals to websites. At this time, Zenana does not respond to Do Not Track signals because there is no industry-wide standard for how websites should interpret or respond to such signals. We continue to collect information as described in this Privacy Policy regardless of DNT signals. However, you can manage your cookie preferences and tracking settings through your browser controls as described in the Cookies and Tracking Technologies section above.

Changes to This Privacy Policy

Zenana may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or business operations. We will indicate the effective date of the latest revision at the top of this page. If we make material changes that significantly affect how we collect, use, or share your personal information, we will provide reasonable notice through prominent placement on our website, email notification to subscribers, or other appropriate means. Your continued use of the Zenana site after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about our privacy practices.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about the personal information we have shared with third parties for their direct marketing purposes during the preceding calendar year. To make such a request, please contact us using the information in the Contact section below. Please include “California Shine the Light Request” in the subject line and provide your name, email address, and California mailing address so we can respond appropriately.

Your Consent

By using the Zenana website, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our site or provide us with any personal information.

Contact Zenana About Privacy

If you have questions about this Privacy Policy, want to exercise your privacy rights, or need to contact us for any privacy-related matter, please reach out to us:

We take your privacy seriously and will respond to all requests in accordance with applicable privacy laws. Please allow up to 30–45 days for us to process your request.